万科地产「万科上新了」--闪殿popupunion

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案例 > 万科地产「万科上新了」

万科地产「万科上新了」

中国上海

热门快闪每周精选

品牌 Brand 万科

周期 Duration 6 天

售票 Tickets Space 否线上售票

销售 Sale 否线上销售

场地 Space 广场 300m²以上

What you’ll see 快闪理念

上海万科携手李宁、光明、回力等 7 个国产品牌联合举办「万科上新了」城市新体验国潮展，现场设有万颗甜蜜咖啡屋、回天之励潮鞋事务所等 8 个展区，通过艺术装置、跨界衍生品与消费者互动。

Contents 相关内容

大白兔展区让人意想不到的巨型咖啡杯，大白兔奶糖满到都要溢出来。只要在这里拍照发朋友圈还可以领到一份“巨白兔”。由无数双潮鞋组成的鞋子龙卷风旁，有一个巨大的L形涂鸦DIY台。你可以为喜欢的回力潮鞋亲手创作涂鸦，结束之后还可以带走鞋子留作纪念。回力展区旁边紧挨着综合展区，这个展区的巧思在于那7 块巨大的涂鸦黑板。

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